Ad Partners promotes from within, advancing Nicole Bruno to Media Buyer and Andrea O’Brien to Account Executive.

TAMPA FL – One of Tampa Bay’s largest ad agencies, Ad Partners, Inc., recently announced two staff promotions.

Nicole Bruno, previously a junior media buyer, has advanced to the post of Media Buyer. Her duties include buying TV, cable, radio, print and social media for several of the agency’s largest accounts.

Previously an account coordinator, Andrea O’Brien has advanced to the post of Account Executive.  Her key accounts include Unilens, Tampa Bay Championship, Cott Beverages, MOR TV and Subaru of Jacksonville.

Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area. Clients include Amscot Financial, Cott Beverages (the world’s largest private label soft drink provider), Beef ‘O’ Brady’s (the largest family sports pub chain in the U.S), and Freedom Health.

Ad Partners adds new talent to its creative team, bringing Pam Phayoongsin onboard as Art Director.

TAMPA FL – One of Tampa Bay’s largest ad agencies, Ad Partners, Inc., recently added a new art director to its award-winning creative department.

Pam Phayoongsin, a freelance designer who previously worked for such accounts as The Melting Pot, now puts her design skills to work on projects for many of Ad Partners’ clients. Recent projects include logo design, print campaigns and even developing props used in the making of television commercials. Phayoongsin is a graduate of the International Academy of Design & Technology.

Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area. Clients include Amscot Financial, Cott Beverages (the world’s largest private label soft drink provider), Beef ‘O’ Brady’s (the largest family sports pub chain in the U.S), and Freedom Health.

MOR TV Names Ad Partners As Its New Advertising Agency of Record

Tampa, FL (January 4, 2012) – Hearst Television owned MOR TV, one of America’s top independent stations, has named Tampa Bay advertising powerhouse Ad Partners as its new advertising agency of record.  In addition to media placement, Ad Partners will handle a broad mix of assignments to further MOR’s aggressive advertising and marketing agenda.

“Besides their considerable talent, we liked their thought process,” says Creative Services Director David Lawrence at MOR TV. “We’re not your typical client and it can be challenging for most agencies to wrap their heads around the unique issues of promoting a television station. MOR President and General Manager Ken Lucas agrees, “Our station has a superior comedy lineup and we wanted an agency partner that could leverage that competitiveness to its greatest extent. Ad Partners came to the table with a substantial number of ideas and they’re good at pushing the envelope.”

Much of Ad Partners’ work will focus on promoting MOR TV’s most popular TV shows including Family Guy (nightly at 6 and 6:30) and The Big Bang Theory (nightly at 7 and 7:30). Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area. Clients include Amscot Financial (a leading provider of convenient, consumer-oriented financial services), Beef ‘O’ Brady’s (one of America’s largest family sports pub chains.) and Cott Beverages (the world’s largest retailer brand beverage company).

Hearst Television, a national multi-media company, owns and operates 29 local television stations and two local radio stations, serving 30 U.S. cities and reaching approximately 18% of U.S. television households.  The TV stations broadcast 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs.  The stations also host and operate digital on-line and mobile platforms that extend the company’s brands and content to local, national and international audiences.  Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.  Hearst Television is a wholly owned subsidiary of Hearst Corporation.  The Company’s Web address is www.hearsttelevision.com.

Transitions Championship signs with Ad Partners

Tampa, FL – Marketing agencies Ad Partners based in Tampa, and Bayview Public Relations, based in St. Petersburg, were selected to lead marketing and publicity for the Transitions Championship, a PGA Tour event scheduled March 12-18 at Innisbrook, a Salamander Golf & Spa Resort.

The Copperheads, a nonprofit volunteer group that runs the Transitions Championship, invited about six local agencies to compete for the work and formed a committee to meet with each agency individually.

Details about billings were not disclosed in a written statement.

Ad Partners will lead a campaign with billboards, print ads and television ads, while Bayview will promote news media awareness, social media and other strategies, the statement said.

Locally based telecommunications company serving the Western U.S. calls upon Tampa ad agency as it expands into new states.

Tampa, FL – TransWorld Network, a local telecommunications company providing underserved areas out West with high-speed Internet and digital phone services through its subsidiary, Wi-Power, is calling upon Ad Partners to develop a new ad campaign as it stretches its reach into Oklahoma, Texas and Kansas.

The task of the new, multi-faceted ad campaign will be to inform prospects living in targeted territories of Wi-Power’s unique ability to serve rural, western areas where town populations hover around the 200 mark – towns that are underserved by broadband technology, towns that are often forgotten about.  Towns like Bailey Texas, population 213. Or Geuda Springs, Kansas, population 212.

“Many of these customers are stuck with very unreliable phone and Internet service – and to make matters worse, they’re being overcharged for what they’re getting,” says Wi-Power CEO.

Tony Ceresoli II, president and CEO of Ad Partners says the new ad campaign will focus on building trust in order to motivate trial of Wi-Power’s services.

“The people living in these towns are often very unhappy with their current service and are suspicious of new companies making promises that sound too good to be true. Our new ad campaign will focus on striking a real chord with these people while leveraging Wi-Power’s credibility.”

Ad Partners creative director, David Allen, agrees describing the bedrock of its new ad campaign as one of “total understanding.” Says Allen: “ When you live in a town of only 200+ people, nobody hears you complain. We want the new ad campaign to explain to people living in these underserved communities that Wi-Power has a long history of helping customers in their very same shoes.”

The integrated ad campaign will utilize several media outlets including direct mail, newspaper and radio.

TransWorld Network employs 65 associates –most of who reside in the Bay area. Founded in 1988, the company’s primary focus had been on providing long-distance phone service until about five years ago when it shifted its emphasis to offer high-speed Internet and digital phone bundles.

TransWorld Network brings decades of senior management, telecommunications and financial expertise to its partners out West – over 115 electric cooperatives – in its service to more than one million consumers.

Ad Partners provides its clients with strategy planning, account service, creative, interactive media and media buying. Clients include Amscot Financial (the fastest growing financial services company in Florida), Beef ‘O’ Brady’s (the largest family sports pub chain in the Southeast) and Cott Beverages, (the world’s largest private label soft drink provider). For more information visit TheAdPartners.com.

World of Beer, a local company now expanding nationally, selects Ad Partners as its agency of record.

Tampa, FL – World of Beer, a franchise that’s anticipating national expansion at rapid speed has just named Ad Partners Inc., its ad agency of record.  World of Beer, with 11 locations throughout Florida and another 20 plus throughout the country anticipated by the end of 2011, is at an exciting stage in its brand development, says Ben Novello, former president of Outback Steakhouse, now CEO at World of Beer Franchising, Inc.

Novello helms the company alongside company founders Scott Zepp and Matt LaFon,  who opened the first World of Beer location at 9524 W. Linebaugh Ave. in Westchase in 2007, as well as industry vet, Jim Pollard a long time Outback Executive.

“We have an exciting brand that has truly connected with the consumer,” says Novello of the bar concept’s unique niche in communities where it serves more than 500 craft beers from all over the globe.  “Our brand is at a stage in its growth where it continues to attract considerable attention – from customers and potential franchisees.”
Novello goes on to say that he and founder Zepp chose Ad Partners because they wanted a partner that could translate the brand’s unique personality into highly engaging, highly memorable messages throughout all its marketing and communications initiatives.

“We wanted a campaign people can really relate to,” says Zepp, “something that will tell the country what we’re all about. Something simple, but something unexpected.”

Novello adds, “We considered shopping other agencies in New York, L.A. and Miami, until we saw what Ad Partners could do. They proved to us they had the talent, drive and commitment to be the kind of ad agency partner we were seeking.”

Ad Partners Inc., one of Tampa Bay’s largest full-service ad agencies, is currently working on a variety of World of Beer projects, including broadcast, outdoor branding campaign, point-of-purchase displays for its customer loyalty and customer-engagement programs along with streamlining the corporate website. All campaigns are designed to increase brand awareness and create greater interaction with patrons to build stronger relationships with its customer base.

Ad Partners will also be providing other full creative services in order to produce all advertising as required, which includes television, radio, outdoor, print, direct mail, collateral development, point-of-sale materials and merchandise. Along with creative development,
Ad Partners will provide media planning, buying and post-buy analysis as required.

“World of Beer is the kind of client we love,” says Tony Ceresoli II, president and CEO at Ad Partners, Inc. “They already have a unique story to tell. Our job is to tell that story in a way that stays true to their brand.”

David Allen, Ad Partners’ creative director, agrees. “People see beer billboards all the time, so World of Beer’s advertising can’t feel like a typical beer ad.  For starters, they do more than sell beer. The people and culture at each World of Beer are a huge part of the guest experience and the advertising can’t ignore that. In fact, World of Beer is really about the experience itself, and beer is only one component of that experience.”

Considering World of Beer’s rate of growth, it’s hard to imagine it almost never opened in the first place. Zepp was out of money when his mother volunteered to refinance her home to help keep her son’s dreams alive. He really believed in the concept, opened its doors, and World of Beer quickly became a success. And Zepp never looked back. He was joined by Novello and Pollard in 2010 who will help take the company nationally.

World of Beer focuses on providing the best guest experience through an extensive beer selection, an exceptionally knowledgeable staff and a fun atmosphere. World of Beer Franchising, Inc. is located at 10910 Sheldon Road, just down the block from its first location.
Novello says the headquarters will serve as more than just a home base of operations, “It will house our world-class training and support facility for our motivated and committed franchise system. We’re going to grow, but grow with the concept of one great opening at a time.”  For more information, please visit WOBusa.com

Ad Partners provides its clients with strategy planning, account service, creative, interactive media and media buying. Clients include Amscot Financial (the fastest growing financial services company in Florida), Beef ‘O’ Brady’s (the largest family sports pub chain in the Southeast) and Cott Beverages, (the world’s largest private label soft drink provider). For more information visit TheAdPartners.com.

Beef ‘O’ Brady’s Announces New Partnership with Ad Partners

Family Sports Pub Franchise Hires Agency to Take New Direction with Television Campaign

Tampa, FL – Beef ‘O’ Brady’s, the fast-growing national chain of family sports pubs, has hired Ad Partners as its complete creative agency to lead in the advertising development for the Beef ‘O’ Brady’s brand. 

In May of 2009, Ad Partners originally partnered with Beef ‘O’ Brady’s as the media agency of record, handling print advertising media and special projects.  Over the course of a year, the agency gradually received more print projects along with the opportunity to create the www.beefobradys.com website.  As of July 15th, the decision was made to make Ad Partners the main agency for all Beef ‘O’ Brady’s creative, strategic planning and media placement of television, radio, newspaper and direct mail. 

“Under our new role, the goal is to increase Beef’s awareness through a variety of new channels, specifically through television commercials,” said David Allen, VP and Creative Director.  “The first of many upcoming TV commercials rolled out to more than 60 markets will highlight a new limited time offer promotion that focuses on what consumers have known about Beef ‘O’ Brady’s – it’s great tasting menu full of restaurant favorites.”

Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area providing its clients with strategy planning, account service, creative, interactive media and media buying/planning.

This new partnership comes on the heels of the announcement that James Walker has joined the corporate team earlier this month as Chief Development Officer, whose mission is to expand the brand into new growth markets, with increased presence in colleges and universities, airports and travel plazas. 

About Beef `O’ Brady’s
Beef ‘O’ Brady’s is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings.  Beef ‘O’ Brady’s has more than 250 open restaurants throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information.

Ad Partners is Honored with Nine National Statues in the 31st Annual Telly Awards

Tampa, FL – Ad Partners won 8 Bronze Statues and a Silver (the top honor) in the 31st annual Telly Awards, one of the country’s largest, most prestigious award shows recognizing excellence in TV advertising.

The national awards show receives more than 13,000 entries annually from all 50 states as well as foreign countries. Entrants include advertising agencies, production houses and television stations. The television commercials awarded were:

SILVER
- “Hungry For It”: (restaurant category) Sonny’s BBQ

BRONZE
- “Sonny’s 6.99 Chicken”: (restaurant category) Sonny’s BBQ
- “Sonny’s Big Deal”: (restaurant category) Sonny’s BBQ
- “Sonny’s Big Deal”: (animation category) Sonny’s BBQ
- “Sonny’s Big Deal”(people’s choice restaurant category) Sonny’s BBQ
- “Sonny’s Big Deal”(people’s choice animation category) Sonny’s BBQ
- “Customer Drill”: (financial service category) Amscot Financial
- “Celebrate”: (financial service category) Amscot Financial
- “What Lies Ahead” – (low budget category) Sabal Trust Company

 “We believe in the power of TV. Few mediums can engage the consumer on so many levels,” says Tony Ceresoli II, Ad Partners’ CEO. “And while our primary goal isn’t to win awards, this kind of recognition acknowledges that hard-working advertising can also be both unexpected and creative. It has to be for our clients to stand out.”

Among locally headquartered ad agencies, Ad Partners produces more television commercials than almost any other ad agency – upwards of 50-60 each year.

The agency’s clients include Amscot Financial (the fastest growing financial services company in Florida), Beef ‘O’ Brady’s (a family sports pub with 260 locations throughout the U.S.) and Cott Beverages (the international manufacturer of RC Cola).

Located at 4631 Woodland Corporate Blvd., Ad Partners is one of Tampa Bay’s largest full-service advertising agencies offering a wide range of services including creative, interactive, research and media buying.

Ad Partners Promotes Garcia to Associate Creative Director

Tampa, FL – Ad Partners, Inc., one of Tampa Bay’s largest ad agencies, announces the promotion of Dennis Garcia to associate creative director.  His responsibilities include creating integrated marketing campaigns for all agency clients in both traditional and digital platforms, supervising a team of art directors along with ensuring clients’ objectives are being met with each creative element.

Previously, he held the senior art director post at Ad Partners and has been with the agency for four years. Before arriving to the United States from Cuba, he worked on various international brands like Sandals Resorts, Mercedes Benz, Melia Hotels and Cubanacan Tourism.

His international accolades include first prize in the Mexinox International Industrial Design Contest for his scuala diving platform design in 1996, second prize for the logo creation of the Havana Cigar International Festival in 1998 and first prize for his digital art in the Pablo de la Torriente Brau International Digital Art Contest in 2004. Locally, he has won over 12 Addy Awards, including Best of Bay in 2009.

Garcia attended the Design Institute of the University of Havana where he earned a Bachelor of Arts in Graphic and Industrial Design.

Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area providing its clients with strategy planning, account service, creative, interactive media and media buying. Clients include Amscot Financial (the fastest growing financial services company in Florida), Beef ‘O’ Brady’s (the largest family sports pub chain in the Southeast) and Cott Beverages, (the world’s largest private label soft drink provider).

Ad Partners is Named Agency of Record for Subaru of Jacksonville and Subaru of Orange Park.

Tampa, FL – Subaru of Jacksonville and Subaru of Orange Park, the top selling Subaru dealerships in the state of Florida, recently named Ad Partners as its agency of record. Ad Partners will handle media placement and production of television, radio, print and direct mail.

“Ad Partners is a retail focused agency with extensive automotive and co-op experience along with knowledge of how our industry works,” says Phil Porter, president and CEO of Subaru of Jacksonville and Orange Park. “They were a natural choice.”

Subaru of Jacksonville, located on 10800 Atlantic Blvd, has been serving the Jacksonville market for 10 years and Subaru of Orange Park, located on 6999 Blanding Blvd, celebrated its grand opening in January 2010.

Both dealerships offer quality new Subaru vehicles as well as used cars of all makes and models. They each carry a comprehensive line of Subaru vehicles, including the Forester, Impreza, Outback, Legacy, WRX STI and Tribeca. Their services include Subaru car repair, original Subaru parts and financing.

Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area providing its clients with strategy planning, account service, creative, interactive media and media buying. Clients include Amscot Financial (the fastest growing financial services company in Florida), Beef ‘O’ Brady’s (the largest family sports pub chain in the Southeast) and Cott Beverages, (the world’s largest private label soft drink provider).